Strictly necessary

Required for security, load balancing, authentication, fraud prevention, and core site functionality. These cannot be switched off in our systems without breaking the service. Where required by law, we rely on legitimate interests or legal obligation as the lawful basis (not consent).

Functional / preferences

Remember choices such as dismissed banners, language preferences, or UI settings so the site works the way you expect. In the EU/EEA, UK, and Brazil, we use these only with your consent where they are not strictly necessary.

Analytics / performance

Help us understand traffic, page performance, and product usage in aggregated or pseudonymous form so we can improve LovPics. In regions that require consent for non-essential Cookies, we request consent before activating analytics tools.

Marketing / advertising

Measure campaign effectiveness, attribute sign-ups, and deliver relevant ads on third-party platforms. We do not sell your personal information for money. Where advertising Cookies involve “sharing” or cross-context behavioural advertising under US state privacy laws, we provide opt-out choices as described below.

LovPics (first-party)

• Authentication & session (app.lovpics.com) - keep you signed in and secure your account. Type: strictly necessary. Duration: session or as configured in your account settings.
• lovpics_visitor_id (local storage, marketing site) - pseudonymous visitor identifier for campaign attribution. Type: analytics / marketing. Duration: until cleared by you or up to 13 months.
• lovpics_session_id (session storage) - session identifier for UTM and visit analytics. Type: analytics. Duration: browser session.
• lovpics_utm_sent:* (session storage) - prevents duplicate campaign event logging. Type: analytics. Duration: browser session.
• lovpics_android_app_sticky_dismissed (local storage) - remembers if you closed the app download prompt. Type: functional. Duration: until cleared by you.

Third-party partners

• Meta (Facebook) Pixel - _fbp and related identifiers for PageView and conversion measurement. Provider: Meta Platforms, Inc. Type: marketing. Used on lovpics.com marketing pages. Privacy: Meta Privacy Policy.
• Google Analytics - _ga, _ga_* and related identifiers for usage statistics. Provider: Google LLC. Type: analytics. Used on selected pages (including our homepage). Privacy: Google Privacy Policy. Opt-out: Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity - session replay and heatmap analytics. Provider: Microsoft Corporation. Type: analytics. Used on selected pages. Privacy: Microsoft Privacy Statement.
• Payment processors (e.g. Razorpay) - fraud prevention and checkout Cookies when you pay on app.lovpics.com. Type: strictly necessary. Duration: as set by the processor.

Browser controls

Most browsers let you block or delete Cookies. Instructions are usually under Settings → Privacy or Security. Blocking all Cookies may prevent sign-in, checkout, or saved preferences from working.

Industry opt-out tools

• EU/UK users: Your Online Choices (EU) or Your Online Choices (UK)
• US users: Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI)
• Meta ads: Facebook Ad Preferences

Global Privacy Control (GPC) and “Do Not Sell or Share”

If you are a California or other US state resident, you may have the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising. We treat validated Global Privacy Control (GPC) signals as an opt-out request where applicable. You may also email hello@lovpics.com with the subject line “Do Not Sell or Share”.

Clear stored data

You can clear local storage and session storage via your browser’s site data settings for lovpics.com and app.lovpics.com. This may sign you out and reset on-site preferences.

European Economic Area (EEA), UK, and Switzerland

Non-essential Cookies are placed only after you consent via our cookie banner or settings, where we operate one. You have rights of access, rectification, erasure, restriction, portability, and objection, as described in our Privacy Policy. You may lodge a complaint with your local supervisory authority.

United States (including California)

We do not sell personal information for monetary consideration. We may use Cookies for advertising measurement and retargeting, which some state laws treat as “sharing.” California residents may request access, deletion, correction, and opt-out of sale/share as explained in our Privacy Policy. We do not knowingly sell or share personal information of consumers under 16 without affirmative authorisation where required.

Brazil (LGPD)

Where LGPD applies, we process Cookie data based on consent (for non-essential Cookies), legitimate interests, or performance of a contract, as appropriate. You may confirm the existence of processing, access, correct, anonymise, or delete data, and revoke consent by contacting us.

India (DPDP Act)

Where India’s Digital Personal Data Protection Act applies, we process personal data for lawful purposes with notice and, where required, consent. You may contact us to exercise rights available under applicable Indian law, including withdrawal of consent for non-essential processing.

Other countries

If you access LovPics from another jurisdiction, we apply this Cookie Policy and our Privacy Policy in a manner consistent with applicable local law. Nothing in this policy limits rights that cannot be waived under the law of your country or region of residence.